Sustain Like John Mayer!

Musician John Mayer created  AKOG (Another Kind of Green) with belief that “small steps toward environmental sustainability can effect widespread change when multiplied by a great number of participants”.  AKOG is a partner of Reverb which is changing how musicians tour the country.   He is just one of many groups that are passionate about reducing their carbon footprint and that of their fan base.  We at Entercom believe the same and that’s why we’ve developed the 1Thing Program.  It’s a sharing of ideas of how to make a difference on our planet starting with one thing.  I thought I would share with you some things I found on-line on how musicians are doing their 1Thing while entertaining us on the road!  Bands like Maroon 5, Phish, Dave Matthews Band, Jack Johnson and events like Lilith Fair and the Campus Consciousness Tour are going green by using recyclable items backstage, composts, encouraging ride share programs and empowering their fans to make a difference. 

From the website:  www.reverb.org:

Reverb, an environmental non-profit founded in 2004 by Adam Gardner of Guster and his environmentalist wife, Lauren Sullivan, provides greening programs for artists' tours while conducting grassroots outreach with music fans everywhere. Reverb is working with bands from tons of genres to help green their tours -the company’s goal is to “educate and engage musicians and their fans to promote environmental sustainability.” Bands including Maroon 5, Fallout Boy, and the Beastie Boys have worked with Reverb. The company got its roots from Bonnie Raitt’s successful “Green Highway,” which accompanied her 2005-2006 tour.

In addition to our work with artists and fans on over 80 major tours to date, Reverb consults with a number of businesses in the music industry including venues, record labels, and radio stations.

We take a positive "work-with" approach and believe that being green is not all or nothing; many people doing some things will have more impact than some people doing everything. All of us can be active participants in protecting the environment. As a result, Reverb creates real, large-scale, and measurable change.

The company is also the brains behind the 2010 Campus Consciousness Tour, a combination music tour and environmental awareness campaign. This is the tour’s fifth year.

The impact thus far:

Wow!  Next time your are at a show at Mud Island, or FedEx Forum, or Snowden Grove, how will leave it?  Better!

Source:  www.reverb.com and www.johnmayer.com